You inspire us, and BOLDIFY is dedicated to creating products that empower you to own your narrative. That means stylist-approved, innovative products with quality formulas that deliver real results, clean ingredients, and bold packaging — all at an affordable price.
WE ARE HAIRCARE FOR THE BOLD
OUR COMPLEX
Our BOLD COMPLEX is a proprietary blend of 6 well-researched, hair-loving ingredients that deliver the building blocks for healthier, fuller, and more voluminous looking and feeling hair with every wash:
AMARANTH — a multi-functional ingredient that reinforces the hair's structural integrity by increasing the diameter of individual fibers, reducing friction between strands for more bounce, and improving manageability to help prevent damage.
AMINO ACIDS — molecules that link together to form proteins, reinforcing weak hair so it looks visibly shinier, softer, smoother, and more resilient against damage from things like the weather, brushing, or styling.
BIOTIN — also known as vitamin B7, this ingredient is recognized for supporting hair growth by nourishing and strengthening the hair and follicle.
PRO-VITAMIN B5 — infuses lightweight moisture while adding softness and shine to strands.
COPPER PEPTIDE — known to promote a healthy hair growth cycle while encouraging thicker-looking and feeling hair.
HYDROLYZED VEGETABLE PROTEIN — using pea, rice, or quinoa protein in our formulas, it strengthens hair and improves moisture retention and elasticity while giving hair fullness.
OUR FRAGRANCE
An elevated, fresh, and mood boosting fragrance with notes of bergamot, sage, jasmine, apple, and honeydew. We partnered with an industry-leading fragrance house to craft a vegan scent designed with everyone in mind — even sensitive skin — using low-allergen notes, 6 upcycled ingredients from juice and paper production, reduced water use and carbon emissions during production, and ongoing conscious practices to uplift both you and the standards of our industry.
TOP NOTES: Bergamot, Greenery, Sage
MIDDLE NOTES: Jasmine, Sea Salt, Apple, Honeydew
BOTTOM NOTES: Patchouli, Amber
NO -IFFY LIST
You have enough on your plate, which is why we've done the heavy lifting to keep the good ingredients in and the -iffy ones out of our formulas. That leaves you with peace of mind and room to focus on what really matters, like when the next wash day is. Our formulas are clean, color-safe, SLS/SLES, paraben, and pthalate free, follow EU ingredient standards, and are vegan* and cruelty-free. Each product features a thoughtful complex to address your hair needs, a low-allergen fragrance, and is dermatologist tested. (*our Hair Boost Serum contains silk proteins, but we're working on a vegan formula).
OUR DEVELOPMENT PROCESS
We've told you what is and isn't inside our formulas, but how do we get there? We listen to our team and our customers, scan the market for opportunities, and shape a concept. Then, working alongside our award-winning manufacturers, we take the time to thoroughly develop and test each formula. With every new launch, we ask ourselves these questions:
- Does this answer our customers' needs?
- How is this different from our existing brand offering?
- How is this different from what the market is offering?
- Is this innovative or better than what the current marketplace has?
- How? Does it really work?
- And lastly, are we proud of this product?
Once we've approved the formula submission and packaging, we run diligent safety testing so you can feel confident using our products. If you have questions, feedback, or just want to chat formula, feel free to reach out through our contact form.
